Strategy
We define who the content is for, what it needs to make them think or do, and which formats fit the job.
The result is a clear monthly plan tied to the audience and business outcome.
Metwally Media
Conversational content that converts and scales.
Metwally Media is a full-service content agency that creates conversational content and ads that convert and scale for founders, thought leaders and brands.
45M+Short-form podcast views
$250K+Vitadrop net-new revenue from top 3 performing ads
0 → 20K followersClient audience growth in 4 months
Services
What Metwally Media does
One team takes the work from the first idea to the final upload. You approve the direction and spend a few hours filming each month.
Ideation and scripting
We develop repeatable ideas, hooks, questions and scripts around your real point of view.
You approve the ideas before filming, so the shoot stays focused and still sounds like you.
Filming
We film in the Metwally Podcast Studio in Chelsea or on site with the crew and equipment the project needs.
A few focused hours can produce the raw material for a full month of content.
Editing and packaging
We turn each shoot into long-form video, short clips, conversational ads and platform-ready versions.
Every edit follows the idea, the audience and the platform.
Uploading and iteration
We can prepare and upload the approved work, then review what held attention and what converted.
Those results shape the next round of ideas, scripts and edits.
Why us
What makes Metwally Media different
The model is proven through projects we run every week. Metwally Media sits between podcast specialists such as Fame and Lower Street and enterprise social agencies such as VaynerMedia and Viral Nation.
The system was tested on our own show first.
The podcast work covers ideation, scripting, filming, editing, distribution and clipping. It has generated more than 45 million short-form podcast views.
45M+ short-form podcast views
Promix turned one shoot into 50x+ revenue.
The conversational-ad shoot generated more than 50 times its production cost in revenue through paid ads.
50x+ revenue · one shoot
Thought leader went from zero to 20K followers in 3 months.
We worked with Matt Feng combining content creation, studio space and production to grow a new account in the ad-buying niche. The stronger organic and paid inbound changed how his business sells.
0 to 20K followers · 3 months
You film for a few hours. We run the rest.
Strategy, ideation, scripting, filming, editing, uploading and iteration sit in one workflow. You approve the ideas and the work before it goes live.
7 stages · 1 connected system
Ideal clients
Who uses Metwally Media
Built for people with something worth saying. The best fit is a client with real knowledge, a clear offer and limited time to manage a production team.
- 01Founder-led companies that need a repeatable organic content system.
- 02Thought leaders and subject-matter experts turning their knowledge into long and short-form content.
- 03Consumer brands testing conversational paid ads built around a real problem and product.
- 04Podcasters who need filming, editing, clipping, packaging and distribution under one roof.
- 05Lean marketing teams that need a production partner without building an internal studio team.
Who's behind Metwally Media
Adam Metwally founded Metwally Media after building the content system behind his own podcast and a podcast studio in Chelsea, New York. The agency opened that system to founders, thought leaders and brands.
Adam leads the strategy and creative direction. Producers, camera crew and editors join each project based on the format, location and volume of work.
Adam Metwally
Founder · Strategy and creative directionProject team
Production · Camera · Editing · DeliveryThe process
How Metwally Media works
A clear path runs from enquiry to iteration. The exact turnaround and review window are written into each proposal because a paid-ad shoot and a full podcast need different timelines.
Fit and scope
Send the project, audience, channels, timing and budget. We confirm whether the team and studio fit the job.
Onboarding
We agree the scope, deliverables, timeline, communication channel and approval process before work starts.
Ideas and scripts
We build the strategy, ideas and scripts. You review and approve them before the shoot.
Filming
Film in the Chelsea studio, on site or we build you your own. Most recurring content is designed around a focused monthly recording block.
Edit and review
The team prepares the agreed long-form, short-form and ad formats, then sends them through the shared review process.
Upload and improve
Approved content is delivered or uploaded. Results and audience signals inform the next round.
Day-to-day communication runs through email and the agreed shared project workspace. Response-time and turnaround commitments are written into the proposal.
Company summary
Company Summary
View company details
| Company Name | Metwally Media |
|---|---|
| Type | Founder-led full-service content agency |
| Founded | Founder-built internally; public client offering now open |
| Founder | Adam Metwally |
| Headquarters | New York City, with studio production in Chelsea |
| Website | adammetwally.com/media |
| Core Offering | Conversational content and ads for founders, thought leaders and brands |
| Pricing | Custom proposal based on format, filming, volume and delivery scope |
| Contract Terms | Set in each proposal; project and recurring scopes available |
| Services | Strategy, ideation, scripting, studio or on-site filming, editing, clipping, packaging, uploading and iteration |
| Communication | Email, a shared project workspace and review links agreed during onboarding |
| Notable Clients | Promix, Matt Feng and Healthy, Wealthy & Wise Podcast |
| Customers Served | Founders, thought leaders, podcasters, consumer brands and lean marketing teams |
| Projects Delivered | Public count not stated. Published examples include owned-media, organic founder content, podcast production and conversational paid-ad projects. |
| Competitors | Fame, Lower Street, VaynerMedia, Viral Nation, freelance production teams and in-house content teams |
| Social | Instagram: @meetwally · LinkedIn: Adam Metwally |
Useful answers
Frequently asked questions
The useful answers before you enquire. Anything project-specific is confirmed in writing before work starts.
Is Metwally Media a podcast agency?
Podcast production is one part of the service. The same team also makes founder-led organic content, short-form clips and conversational paid ads.
Who is the best fit?
Founders, thought leaders and brands with useful knowledge, a clear offer and limited time to run content production. It works best when the person on camera has a real point of view.
Where do you film?
Projects can film at the Metwally Podcast Studio in Chelsea, New York, on site or in your own studio we can build. The location, crew and equipment are set during scoping.
Do I need to write my own scripts?
No. Metwally Media handles ideation and scripting, then sends the ideas for your approval before filming.
How much time do I need each month?
Recurring content is designed around a few focused filming hours each month. The exact recording time depends on the number and type of deliverables.
Can you upload the content?
Yes, uploading and distribution support can be included in the scope. Access, approval rules and publishing responsibility are agreed during onboarding.
How fast is turnaround?
Turnaround depends on the format and volume of work. The delivery dates, response times and review windows are written into the proposal.
What does it cost?
Pricing is custom because a single ad shoot and an ongoing podcast system need different teams and outputs. Send the brief and budget range for a scoped proposal.
Start a project
Tell me what you’re making.
Share what you need, who it is for, where it will live, when you need it and the budget range.