Rolling Stone Magazine Called Him "The Future of Music" — Ari Elkins

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ABOUT THE EPISODE
How do you turn a good ear for music into a career? I sat down with music curator and content creator Ari Elkins, who launched the record label Blue Suede Records and built more than 2.5 million followers across TikTok, Instagram and YouTube.

Ari was furloughed from Warner Records in COVID, filmed himself dancing to eight songs on his dad's roof, and hit over a million views overnight. We talk about the niche question every creator wrestles with, why he keeps TikTok for music and YouTube for his life, whether filming your life steals the moment, and why he left the LA creator scene for New York.

He also shares how he posted David Kushner's first song as an unreleased demo before the stadium tours, and the solo trip to Brussels that ended with him serving drinks behind a bar.

CHAPTERS
00:00 Afraid of blood, so he chose music
06:15 Should you niche down?
08:05 Separating the creator from the person
14:30 Does the camera steal the moment?
22:06 Spotting trends without doomscrolling
27:46 How he handles hate comments
29:41 Why he left LA for New York
38:26 His first music memories
42:32 The first video that blew up
46:06 Backing artists before they break
51:49 His process from idea to post
57:07 Grammys, Billboard and Rufus Du Sol
1:02:54 Do you need big energy on camera?
1:05:03 Smile on mic and mirror like Chris Voss
1:10:06 Balance, rest and morning pages
1:17:14 Why everyone should travel solo
1:20:08 Love, divorce and the meaning of life

FOLLOW ARI ELKINS
Instagram: https://www.instagram.com/arijelkins/
TikTok: https://www.tiktok.com/@arijelkins
Spotify: https://open.spotify.com/user/1284781409
YouTube: https://www.youtube.com/c/AriElkins

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Apple Podcasts: https://podcasts.apple.com/us/podcast/id1657317674
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ABOUT THE SHOW
Each week I explore the pillars of a full life - health, wealth & wisdom - through interviews with the world's leading experts, thinkers and operators who embody one or more of these pillars on a world-class level. Hosted by Adam Metwally.