The Psychological Game of Being a World Champion Bodybuilder - Jake Abel

How do you build confidence when the voice in your head keeps telling you you're not good enough? I sat down with natural bodybuilder and coach Jake Abel, who went from a shy kid failing school to world and Australian titles, then built the Abel Fit coaching business and the Grunt HQ gym.

Jake tells me about eating Subway the day before his first show and placing second eight times in a row before he won the Australian title. We get into Jake Abel Official, the alter ego he built to shut down self-doubt, his five pillars of fitness, why he rejects the 80/20 rule, and why he says coaches sell accountability, not workouts.

He shares how he grew past 100,000 followers on three platforms, the surf clip he almost didn't post that became his biggest, and why he tells beginners to post every day for six months.