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Visit partner ↗Wealth · Episode 189
RAND FISHKIN
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The conversation
How do you get your brand into ChatGPT's answers? I put 11 quick-fire AI marketing questions to Rand Fishkin, the Moz co-founder who now runs SparkToro, and his answer is to do something worth talking about.
Rand explains why tracking your brand in AI is pointless, how 30 days of press can shape what AI says about you, the three questions he would answer before marketing any business, and why fixing the product did more for his marketing than any tactic. The full conversation with Rand is on the channel.
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