Unpacking The Secrets of Branding and Leadership - Skot Waldron

Why do good leaders still leave their teams confused? I sat down with brand strategist and coach Skot Waldron, who spent years helping companies talk to the world before he found out he was a horrible communicator with his own people.

Skot shares the year-long leadership course he joined as a trade that flipped his business from 95% design to 95% culture, why small businesses rush the logo and skip the strategy, and the study he cites where a hill looked 20% steeper to people standing alone. We get into why Strava sees people drop off on the second Friday of January and his Friday 9am win of the week habit.

He also tells the story of a single mum whose mornings with her son changed after one small switch, and why he thinks the meaning of life comes down to permission.