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EVERYTHING You Need to Know to Create A Successful Podcast — Scott D. Clary
SCOTT D. CLARY
135 minutesAudio episode
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The conversation
IN THIS
EPISODE.
How do you start a podcast, grow it and get paid for it? I sat down again with Scott D. Clary, host of the Success Story Podcast, which has passed 650 episodes and 20 million downloads, to pull back the curtain on the podcast business.
Scott shares the low-cost starter kit, including the Camo app that turns your phone into a webcam, and why podcasts grow in a straight line instead of going viral. We cover how ad agencies take you on at around 5,000 downloads a month, why he only buys ads on other podcasts, and how pitching authors with a new book on the way landed him Grant Cardone and Guy Kawasaki in his first 15 episodes.
I also share how a cold email got Chris Voss on the show, and Scott explains why he'd go all in on in-person YouTube if he started today.
Jump to
CHAPTERS.
Go straight to the part of the conversation you need.
Why Scott started a podcastWhy long form builds deeper trustWhen does a podcast take off?How I booked Chris VossWhich kind of show should you make?The gear you need to startBuilding your podcast teamQuality vs quantity of episodesWhy you should batch episodesEditing, file storage and AutopodCameras, lights and telepromptersPrep, and my AI research promptHow to be a better interviewerHow to make money from a podcastWhere to advertise your podcastThe cold email that books big guestsStarting today? Go all in on YouTube
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