From Small Town Missouri to Becoming a Fashion Influencer in New York City - Joe Floww

How do you go from working as a bar back in small-town Missouri to making fashion content full time in New York? I sat down with content creator and dancer Joe Floww, who posted outfit videos three or four times a week for a year with no growth before it took off.

Joe tells me about crying in the Topgolf bathroom after landing his first deal with Levi's, how he took the name Joe Floww from his younger brother's rap notebook, and the superhero alter ego he leans on when he feels scared. We get into how music sparks his video ideas, the more than $30,000 he has spent on clothes, and why The Artist's Way by Julia Cameron got him reading.

His advice to anyone stuck where he was: figure out who you are, figure out what you want, and have fun.