Garage Startup to $100M Revenue + 120 MILLION Users: The 'Unsexy' Formula For Viral Growth

How do you grow a garage startup to 120 million users and $100 million in revenue? I sat down with multi-exit founder Darrell Lerner, who built the dating company Snap Interactive with his brother, sold his pet adoption site AllPaws to PetSmart, and co-founded Syndicate 11 in New York.

Darrell explains why he scrapped a year of work to bet on Facebook's app platform in 2007, how his team had swiping before Tinder existed, and why his formula for going viral is the unsexy one: test, learn, iterate, then double down on what works. We also cover the 30 homepage photos he tested, what the book The Mom Test teaches about user feedback, and how a Breaking Bad thread hit close to four million views without landing him a client.

He finishes with how to vet a co-founder, even your brother, and why he thinks ideas are worthless without execution.