How a $7 Million NYC Bathhouse Is Redefining Wellness — Othership CEO Robbie Bent

Are you using cold plunges and saunas the right way, or copying what you see on Instagram? I sat down with Robbie Bent, CEO and co-founder of Othership, the $7 million bathhouse in New York's Flatiron that swaps the bar for heat, ice and breathwork.

Robbie went from investment banking to a failed SIM card startup and $60 in the bank at 30 while battling drugs and alcohol, then built Othership from an ice bath in his backyard. We get into his weekly target of 80 minutes of sauna and 11 minutes of cold, whether cold plunges are safe for women, why he says to skip the plunge after a lifting day, and his idea of a "fourth place" where people can share and be seen.

His biggest lesson is a simple one: the best longevity habit might be two slow dinners with friends a week.