How The European Kid Became Rich Pretending to be Rich — Aris Yeager

Are the ultra rich happy, or is it all for show? I sat down with Aris Yeager, the creator behind Louis, The European Kid, a spoilt rich kid character with more than 3.5 million followers.

Aris grew up in Brussels going to nightclubs at 14 with diplomats' kids, and he says the character grew out of his envy of the ultra rich. We get into why most rich kids he has met lack drive and confidence, why he picked a French accent over an Italian one, the one real skit he filmed outside Ambani's house in Mumbai, and the death threats that land in his DMs.

He also explains Storytime, his app that lets creators swap an Instagram story for money off at local spots, and why he thinks money won't make you happy.