Sabri Suby - From $50 and a dream to $7.8 Billion in Sales, and Founding Australia’s leading Digital Marketing Agency

SUPPORT THE POD THROUGH OUR AFFILIATE PARTNERS

1. Superpower (full blood testing & AI health support): https://partners.superpower.com/hww

2. Carnivore Aurelius (best collagen): https://www.carnivoreaurelius.com/HWW

3. Swanwick (red light sleep supporting glasses, code HWW for 10% off): https://www.swanwicksleep.com/?ref=HWW

4. Vivobarefoot (barefoot shoes, code HWW15 for 15% off, US only): https://vivobarefootltd.pxf.io/HWW

5. LVLUP Health (oral peptides & supplements, code HWW for 15% off): https://lvluphealth.com

6. Stubble & Co (functional bag, code HWW): https://www.stubbleandco.com/HWW

ABOUT THE EPISODE
How do you build a business from $50 and a phone headset? I sat down with Sabri Suby, author of Sell Like Crazy and founder of King Kong, the Australian digital marketing agency that has delivered more than $7.8 billion in sales for clients in 136 countries.

Sabri explains how he shook the scarcity mindset he grew up with, the time maths he uses to decide what to outsource, and why he cancels his credit cards every six months. He talks about his three years underwater with no air, why he waited six years to buy his Ferrari, and why Scientific Advertising by Claude Hopkins is the one copywriting book he tells people to read.

He also shares why he keeps a poster of the weeks he has left to live on his wall, and why he thinks fun is the most underrated goal there is.

CHAPTERS
00:00 How Sabri Suby built King Kong
02:23 Why money shouldn't be a problem
03:48 How to shed a scarcity mindset
06:30 What is your time worth?
11:02 Self-awareness without therapy
14:24 How he manages his energy
19:24 Starting with $50 and a headset
23:46 Why excuses keep you stuck
30:22 Why he waited six years for a Ferrari
33:09 Think like a capital allocator
36:33 The inner voice that wants it easy
38:26 No balance at the start
42:44 Why obsession inspires him
45:40 From cold calls to ads at scale
50:44 The one copywriting book to read
54:39 Why fun is the whole point

FOLLOW SABRI SUBY
Instagram: https://www.instagram.com/sabrisuby
Sell Like Crazy: https://selllikecrazybook.com/

FOLLOW THE SHOW
YouTube: https://www.youtube.com/channel/UCP62dkT4JUozGGlk7zT1afQ?sub_confirmation=1
Spotify: https://open.spotify.com/show/2CDS3KOgOSwmKCvK6BWS8B
Apple Podcasts: https://podcasts.apple.com/us/podcast/id1657317674
Instagram: https://www.instagram.com/hwwpod/
Adam on Instagram: https://www.instagram.com/meetwally/
Work with us: the contact form

ABOUT THE SHOW
Each week I explore the pillars of a full life - health, wealth & wisdom - through interviews with the world's leading experts, thinkers and operators who embody one or more of these pillars on a world-class level. Hosted by Adam Metwally.