The New Hormozi: He Made $1.86 Million in 2025 Producing 50+ Podcasts for Hypergrowth Founders and VCs — Jake Hurwitz

How do you build a podcast that brings in business when nobody knows who you are yet? I sat down with Jake Hurwitz, founder of Thursday Labs, the Los Angeles studio that has produced more than 50 shows for founders and venture capital investors in two years.

Jake shows how ChatGPT deep research turns a six week research job into 20 minutes, why 500 views can be a win for a niche show, and his rule that you post five times more than you want to be seen. We cover how to build a studio like his for $10k or less, the skateboard repair business he ran at eight until the homeowners association shut it down, and a course launch party that made zero sales.

He also shares what 200 dinner parties taught him, why founders should copy Anthony Bourdain, and why life is happening for you, not to you.