Partner
Superpower
Superpower (full blood testing & AI health support)
Visit partner ↗Wealth · Episode 030
Why Nike Sponsored His Youtube Channel With 0 Subscribers - Ben Sharf
80 minutesVideo episode
Watch or listen
Stay on the page.
Watch the video or listen without leaving the browser.
Browser audioFrom the RSS feed
00:00
The conversation
IN THIS
EPISODE.
How do you get Nike to sponsor a YouTube channel before you've posted a single video? I sat down with Ben Sharf, a former Division I hockey player, founder of the Shopify software company Platter, and the creator behind the YouTube series Birthday Series and the podcast Turning Pro.
Ben walks through the 131 mile relay run from Montauk to Times Square that became his first episode, with 20 runners and 21 brand sponsors, and the call that had Nike emailing back 12 minutes later to say yes. We also cover the year and a half he spent building a content team before he posted, why he pulled out of a consulting job 12 hours before his first day, and life 338 days without a drink.
He also explains why he thinks great founders share two traits: insecurity and delusional optimism.
Jump to
CHAPTERS.
Go straight to the part of the conversation you need.
Chase consistency, not viralityFrom D1 hockey to startup founderA year and a half before one postWhere his drive comes fromThe five pillars of his contentHow to find your obsessionAsking for help with no wins yetInsecurity and delusional optimismWhat changed when he quit drinkingHow he got Nike to say yesWhy he started PlatterWhy features lose to productsStaying level through the lowsCo-founders are like a marriageThe dating app he built in schoolHis five year planThree rules for a life like his
From the episode
MENTIONED &
USEFUL.
Partner
Carnivore Aurelius
Carnivore Aurelius (best collagen)
Visit partner ↗Partner
Swanwick
Swanwick (red light sleep supporting glasses, code HWW for 10% off)
Visit partner ↗Partner
Vivobarefoot
Vivobarefoot (barefoot shoes, code HWW15 for 15% off, US only)
Visit partner ↗Partner
LVLUP Health
LVLUP Health (oral peptides & supplements, code HWW for 15% off)
Visit partner ↗Partner
Stubble & Co
Stubble & Co (functional bag, code HWW)
Visit partner ↗Some links on this page are affiliate or partner links. If you buy through them, I may earn a commission at no extra cost to you.
