Building an $8 Million Wellness Brand in 18 months - Charlie Wood (Vitadrop)

What does it take to get a small supplement brand into Coles and Woolworths, and keep it there? I sat down with Charlie Wood, a scientist turned marketer who co-founded Vitadrop, an Australian hydration and vitamin brand that landed in 2,500 stores in 18 months.

Charlie walks through the first 12 weeks on shelf when your product lives or dies, why they put their life savings into stock and had nothing left for marketing, how selling supermarket invoices to a bank keeps cash moving, and why he treats manufacturers like investors. We also get into the Red Bull lesson of backing one hero product, why their first version flopped, and why they asked influencers to become shareholders instead of paying for posts.

He is still building it, so you hear the wins and the mistakes as they happen, including why the supermarket dream pays less than it looks.