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Visit partner ↗Wealth · Episode 012

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The conversation
How do you grow a fitness YouTube channel to 100k subscribers when you're scared of being judged? We sat down with Pernilla Stryker, a Danish dancer turned fitness creator in LA who hosts the podcast Challenge Your Norm.
Pernilla moved to LA at 20 to dance, went to China to build her resume for a work visa, and lived on an air mattress eating ramen while lawyers knocked her back. A fitness transformation for modelling changed what she believed she could do and pushed her into making content. She shares how she grows: mix value with fun, make content for who you were five years ago, post a story every day as practice, and build confidence with a habit you can't fail at.
We also cover her 4am routine with no phone in the bedroom, and why hitting 100k mattered less than a drive home from dance class.
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From the episode
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Superpower (full blood testing & AI health support)
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Stubble & Co (functional bag, code HWW)
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