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Visit partner ↗Wealth · Episode 012
Pernilla Stryker: That One Time I Grew A YouTube Channel to 100k subscribers
65 minutesAudio episode
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The conversation
IN THIS
EPISODE.
How do you grow a fitness YouTube channel to 100k subscribers when you're scared of being judged? We sat down with Pernilla Stryker, a Danish dancer turned fitness creator in LA who hosts the podcast Challenge Your Norm.
Pernilla moved to LA at 20 to dance, went to China to build her resume for a work visa, and lived on an air mattress eating ramen while lawyers knocked her back. A fitness transformation for modelling changed what she believed she could do and pushed her into making content. She shares how she grows: mix value with fun, make content for who you were five years ago, post a story every day as practice, and build confidence with a habit you can't fail at.
We also cover her 4am routine with no phone in the bedroom, and why hitting 100k mattered less than a drive home from dance class.
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CHAPTERS.
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Meet Pernilla StrykerBreaking out of the nice girl boxThe books that started it allWhy travel breaks old patternsBroke in LA and happier than everCheap dopamine and stolen focusFrom Denmark to dancing in LAHow a body change shifted her mindsetStarting Instagram, YouTube and TikTokNot caring who's watching at the gymHer top tip for growing on socialPost a story every day as practiceA flat year and loving the processHow she practises being presentHer perfect day from 4amLearning to speak with confidenceWhat's the meaning of life?
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